She picked up her first brush over 16 years ago. Sixteen years later, brides are booking her from across the UK and beyond.
Oluwakemi Adun, the artist behind Fazezone, has built one of the most quietly respected bridal beauty names in the North West, and she did it without ever calling herself an influencer.
A Self-Taught Start, A London-Trained Finish
Fazezone is a Manchester makeup artist and hair stylist specialising in bridal and special occasion beauty, with clients across the UK and an open suitcase for international weddings.
Oluwakemi’s love affair with makeup started in her teenage years, long before YouTube tutorials made the craft look easy. She taught herself the fundamentals first, layering blush before she knew the terminology for it, studying faces before she studied technique.
By 2007, she wanted the credentials to match the talent. She enrolled at the London School of Beauty and Salmas Beauty Academy, two of the city’s most rigorous training grounds, and walked out fully certified.
What most clients never guess is the academic record sitting behind the brush. Oluwakemi holds a BSc in Pharmacy from London Metropolitan University and a master’s from the University of Salford. The science background is not a side note. It shapes how she reads skin, understands product formulation, and matches cosmetics to a client’s actual chemistry rather than guesswork.
That combination, instinct sharpened by formal training, is what regular clients say they feel the moment she opens her kit.
Cruelty-Free, Luxury-Only, No Shortcuts
Walk into a Fazezone booking and you will not find drugstore filler in the kit. Her professional bag reads like a beauty editor’s wishlist: Charlotte Tilbury, Illamasqua, Urban Decay, MAC, Too Faced, Bobbi Brown, Ben Nye, Fenty Beauty, Huda Beauty.
Every product is cruelty-free. That is not a marketing line for her, it is a screening rule. If a brand tests on animals, it does not enter the kit, full stop.
She also refuses to use the same foundation routine on every client. Skin type, undertone, the lighting at the venue, the climate on the day, all of it shapes what lands on the brush. The goal is makeup that survives an Owambe in August and still photographs cleanly at midnight.
She is fully insured and certified through BABTAC (the British Association of Beauty Therapy and Cosmetology), and she follows strict hygiene protocols that many freelance artists skip. Brushes get sanitised between every client. Disposables are exactly that.
Beyond the Face: Lashes, Brows, and the Full Look
Fazezone has grown past makeup alone. Oluwakemi now offers lash and brow services too, rounding out the complete bridal look rather than leaving clients to source those pieces elsewhere.
It is the same logic that runs through everything she does. A flawless base means little if the brows are uneven or the lashes pull the eye in the wrong direction. By bringing lashes and brows in-house, she controls the whole finish from one chair.
For brides especially, that consistency matters. One artist, one standard, one cohesive look from brows to base.
Sixteen Years, Thousands of Faces
The numbers tell their own story. Over 12,700 followers on Instagram, more than 2,000 posts documenting real client work (not stock imagery), and a steady stream of bridal parties, milestone birthdays, and cultural celebrations that keep her diary booked months ahead.
Her grid is full of Nigerian brides in gele, Yoruba traditional weddings styled head to toe, and the kind of soft glam that holds up across a 12-hour wedding day. She has built a name within the UK’s African and Afro-Caribbean bridal community while also working with clients of every skin tone, which her shade range proves on sight.
The “Available to travel” line in her bio is not aspirational. It is operational.
What’s Next for Fazezone
Beyond the personal makeup business, Oluwakemi has expanded into two sister ventures: Fazezone Studios and Fazezone Hair, building a small but deliberate beauty ecosystem around her name. The plan is less about scale and more about depth, doing more of what she already does well, for clients who want a quiet expert rather than a loud brand.
Sixteen years in, she is still the one holding the brush.
Find Fazezone on Instagram @fazezone, on Facebook as Fazezone Mua, or message directly via WhatsApp through the link in her bio. If you are getting married in the UK or planning a destination ceremony, her bridal calendar is the one to ask about first.
